Ruchita Dagli, the name behind this label, has been designing traditional and formal Indian wear since 2001. She hails from Mumbai where the weddings are lavish and the trousseaus even more. She is now based in Boston, MA working exclusively with South Asian Brides.
Her philosophy involves making not just clothes but memories. Clothes that leave an impression and last long after the wedding lights have dimmed. Classic and timeless, her outfits exude an opulent charm and display an eye for detail. Each outfit is a showcase of her work and intricate Indian craftsmanship and embroidery.
Ruchita also brings to a table an innate understanding of the Indian body shapes and works closely with the customer to create not just an outfit but a timeless and chic look that is eternal.
Her motto is FASHION KEEPS CHANGING, STYLE IS ETERNAL.